Best WordPress Analytics Plugins In 2019
Running an online business whether a website or a store is a tough job. It is a serious matter that should be based on facts and not by guessing. That is what the analytic plugins are here for! They were created to help business owners with websites/stores in gathering information and providing insights for a more successful online business.
The most popular analytics solution is Google Analytics. However, there is tons of website tracking analytics for WordPress that uses different approaches but offer pretty much the same features.
Read on to know more about the best WordPress analytics extensions.
MonsterInsights is considered as the top WordPress Google Analytics plugin. It was installed over a million times and preferred by many business owners as it is easy to integrate it to their webpage. Furthermore, it gives them a more detailed tracking feature.
What makes MonsterInsights stand out over Google Analytics is that MonsterInsights allow users to track events with just a few clicks and you do not have to shift from one website to another to monitor the onsite events. Where in Google analytics it’s time-consuming because you need to manually add codes.
Price: You can choose between a lite version and a paid version of MonsterInsights. However, since you are targeting a successful business, choose the paid version which will cost you $39.
If you are looking for an analytic solution that works well on website and mobile site, Heap is the answer. It allows the user to track on the web onsite events such as clicks and form submissions without having to do anything. While on mobile, Heap allows the user to track simple gestures such as swiping and tapping without tweaking any configuration.
The difference between Google Analytics and Heap is that with the previous it only automatically tracks page views while the latter automatically tracks events happening on the page. Another thing that has made Heap preferred by many is that it made tracking of individual users easier.
The online seller will not be finding it hard to set up the segmentation analysis and the conversion funnels because of the Event Visualizer of Heap.
Price: There is a free and a paid version of Heap. If you want to access the premium features of Heap, you can contact them for customized pricing. However, if you are okay with the 5000 sessions each month, you can settle with the free version.
The WordPress dashboard is not a sight to behold especially if you have a lot of things going through your mind. The WordPress.com Stats of Jetpack is a free-to-use plugin that can provide you with a quick statistics of the traffic on your website. It is not as broad as Google Analytics and it can only give you an overview of the numbers.
You have to use the Jetpack plugin to be able to use the WordPress.com Stats. If you are not using the Jetpack bundle, then the WordPress.com Stats is not the one for you.
Matomo is formerly known as Piwik. This software is the leader in the open source analytics letting their users go through with their website with ease. It has all the features thinkable such as events, eCommerce, goals, and logged in users among many others.
Matomo also has a self-hosted version and a cloud-hosted version just like WordPress.
Price: The self-hosted version of Matomo is free to use and you need to install Matomo on your server to be able to track the different interactions of the user. On the other hand, the cloud-hosted version of Matomo charges users differently depending on the page views of the mobile and web sites. The price range usually starts from $7.50/month for five websites and up to 50,000 page views. Furthermore, if you do not want to go through the technical stuff and start with the tracking right away the paid version is the top choice for you.
For a clearer audience insight, Parse.ly is the right one. It is an analytics stage that can be used by both the beginners and the advanced users.
The three main products that Parse.ly is offering are the content dashboard, the API, and the data pipeline. The 3 products of Parse.ly can be purchased as a bundle or separately.
The real-time tracking of visitors on the dashboard can aid in the learning of the trends and at the same time helps in making the decision to boost sales.
Meanwhile, the API can assist you to achieve a much greater experience based on your audience analytics. You can increase the number of views and the number of hours spent on your page following their recommendation engine.
Lastly, the data pipeline of Parse.ly will allow you to have a full-access on your data.
Price: The pricing for this plugin depends on the need of your website, you’ll have to submit a form to get a quote.
Mixpanel has been widely used because it tells the online seller how much time visitors have engaged in their product. Because of which, the online seller can make important decisions based on the data given by Mixpanel.
Mixpanel has a free and a paid version. The people plan of Mixpanel will let you collect a maximum of 1000 user profiles each month. On the other hand, the engagement plan will allow you to collect to as much as 20 million data every month. You can choose from the two for whatever best that suit your needs.
Mixpanel may sound easy but the fact is that it is hard to set the analytic plugin unlike Jetpack Stats or MonsterInsights.
Adobe Analytics is perfectly tailored to enterprise-level websites. It is an advanced analytics tool created by Adobe Systems. It is not a thing to tinker with by beginners as it is more complicated, although it is good in providing data such as customer interaction, marketing capabilities. If you want a website that customer-focused, Adobe Analytics can give you all that you need in building your website.
Now for the question as to which is the best WordPress Analytic plugin, the answer cannot be fully determined because it would depend on your preference and needs, however, there are recommendations that you might want to know.
Many websites use MonsterInsights together with Google Analytics as it offers a more comprehensive tracking solution with a limited budget. However, if you want to track onsite events without doing anything, Heap is the answer.
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